Avocado Toast web series invited to Independent Production Fund phase 2

IPF WEB DRAMA SERIES 2019 PHASE 1 RESULTS

By IPF  Posted April 3, 2019  In News 5

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April 3, 2019

(Toronto/Montreal) The Independent Production Fund and its 40-member Pre-Selection Committees have selected 20 short-form series proposals which are now eligible to advance to the next phase of the application process and apply for Production Financing. These include 14 projects in English and 6 in French.  Three web series previously funded by the IPF achieved certain milestones of success and are eligible to apply for second seasons.

The IPF received 160 proposals for web series funding from across Canada. Applications included a 2-minute proof-of-concept trailer, creative material, audience engagement strategy and the team for key creative positions.  The members of the Pre-Selection Committees who are industry professionals and advanced media students, reviewed, scored and discussed the projects in order to select the short-listed projects.

Producers of these selected projects are now invited to submit complete Production Applications to the IPF by May 1, 2019.  An international jury will evaluate the proposals and make recommendations to the Board of Directors of the IPF who will announce final funding decisions in June.

Learn more about the Border2Border Entertainment Independent Production Fund Phase 2 Invite Avocado Toast web series.

The trailers for all the projects submitted were viewed online during the month of March by hundreds of thousands of enthusiasts who have watched, liked, shared and commented on the content. Avid fans of the IPF trailers can see what a challenge the evaluators had!  “Short-listed or not, these productions have already developed fan-bases and the creators have learned a lot from the analytics and audience feedback to the content they posted online”, noted Andra Sheffer, CEO of the IPF. “That information is invaluable to producers and is one of the exciting advantages of creating content for digital platforms and online audiences”.

In 2019, the IPF celebrates a decade of funding dramatic short form web series. The IPF has invested $15M in the production of 131 web series in the past 10 years. It invests $1.5 – $2M annually in 10-15 projects. These series represent all demographics and genres, including comedy, sci-fi, horror, animation, thrillers – and can be accessed at www.ipf.ca/webseries.

Thanks to all our evaluators for undertaking this selection challenge and sharing their insights and viewing experiences.

The IPF is incorporated as a charitable foundation with an endowment valued at $35M.  It uses the interest generated by the endowment and return on its project investments for its annual operations and project funding.  In addition, it is certified by the CRTC as a Certified Independent Production Fund and is eligible to receive Broadcast Distribution Undertaking contributions.  Cogeco Connexion contributes $1.9M annually to the IPF to administer the Cogeco Television Production Program for investment in dramatic television series. The Board of Directors of the IPF is composed of independent representatives from the industry and undertakes all final funding decisions.

Watch webseries previously created with the participation of IPF here.

Avocado Toast series

Two millennial women eat avocado toast against a white backdrop.

The Avocado Toast series is an intergenerational sex-comedy.  Have you ever wondered about your parents’ sex life?

Neither did Molly and Elle until coming out and divorce forced them to learn about their parents’ new sexcapades. Now, these 30-something best friends cling to each other as they navigate their parents’ sex lives alongside their own. 

Border2Border Entertainment is producing the Avocado Toast series and producer Charlie David recently sat down with co-creators Heidi Lynch and Perrie Voss to discover how they came to create this new show.


Were there any personal experiences that inspired the characters or storylines in the Avocado Toast series?

Heidi:  YES! Originally the show was based on the tumultuous time in our lives when we met. I had just ended things with first female partner.

Perrie: And I had received a sudden phone call that my parents were breaking up after over 30 years of marriage. Sadly it wasn’t an amicable split, which made it even harder. 

Heidi:  We both felt totally discombobulated and leaned on each other – hard.

Perrie: Heidi and I had a bond before those things in our lives escalated, but that bond really deepened through these experiences. There were a ton of tears, a ton of laughter and a ton of wine hahaha. That experience really informed the base of our protagonists.  

Heidi: Through drafts, the show has now morphed into an amalgamation of truth, imagination and research.

What hole does this fill in the current TV/web landscape?  

Heidi: MEN & WOMEN AGE 23-69 😋 If you type “avocado toast, millennials” into google you will find a litany of articles written on how millennials are ruining their lives and the world that baby boomers created. This way of thinking is toxic and divides the two generations.

The Avocado Toast series aims to bridge the gap between millennials and baby boomers by talking about something both groups will always have in common… sex! We explore the intricacies of platonic female relationships, which is rarely truthfully depicted. ALSO… Bisexual representation needs to happen! It has started happening slowly with recent stars coming out as bi. So if there is anything we can do to help that and to create bisexual representation by telling our story we will! 

The Avocado Toast series explores sex and all the awkward interactions that can happen in a conversation about sex between a millennial and a baby boomer parent.  It’s weird for parents to think about their kids having sex and it’s weird for kids to think their parents have a sex life.  How can we get over this cultural minefield and have meaningful conversations about relationships between the generations?

Heidi: This is such a great question and hard to answer because the entire thing is awkward. I want for everyone to have full rich sex lives and to never feel embarrassed about them.

I don’t think any parent or child needs to “get over” that awkward feeling. BUT I do think a parent and a child need to respect each other and support each other’s happiness. EVERYONE DOES IT. hahaha. We want to explore society’s desexualization of women over 40.

Perrie: And along that line – why we as a society tend to have double standards for men dating younger women (which, let’s be honest, you can’t swing a cat without running into hahaha), but we can be flabbergasted at a middle aged woman dating a man 30 years her junior. There can be more judgment. But obviously women have vibrant sex drives throughout their lives, and there’s still this left-over stigma pre-sexual revolution that they need to be prim and proper and not publicly show desire. I mean – go get it girl! I personally want to explore this and I think we will both learn a lot from this exploration. We don’t necessarily have the answers, but we have a viewpoint on it and we’re excited to learn as the show develops. Sex is so subjective. So let’s start that conversation!

Heidi: We also want to question why SOME parents of LGBTQ people take issue with who their children choose to be with romantically.  It really should never matter who your parent/child is having sex with as long as they are happy and feel safe. But some really funny and awkward conversations might need to happen en route to getting there. 

The Avocado Toast series is written, starring, directed, and created by women.  That’s kick-ass!  

Heidi: It is really fun and incredible to get to work on a set that is female heavy. I feel that way especially because I have created a character that is exploring her sexuality. Molly is bisexual so that means some girl on girl action will be required. With Sam Coyle directing I have full confidence that any scene we shoot will be shot with a female eye. The set will feel professional and I will be taken care of. That is not to say that couldn’t happen with a male director but as an actress I have a laundry list of moments where that wasn’t  the case, even on “closed” sets. That being said, we absolutely have some incredible men behind the scenes on Avocado Toast which make it clear that gender shouldn’t be the determining factor in why you work with someone. The best human for the job is what we want and is what creates harmony and a cohesive vision. 
 

Perrie: I could talk about this for days, but that’s exactly it. I was a little baby feminist as a little girl even before I knew what that meant. I didn’t comprehend or see that there was an integrated division until I hit puberty. I used to win track races and swimming races over the boys and not even bat an eye about it. So I think I carried this “I can kick your butt in anything” aka “we’re equal” mindset with me and had a hard time adjusting to the idea that women can be considered “less-than” (and I think sadly all women have endless histories of these micro and macro moments that we’ve had to deal with). 

Although I didn’t set out to systematically create a woman-heavy project, Heidi and I found these powerhouse humans (who also happened to be women) who fit our project perfectly. Then it got exciting – this industry can be tough for women, and there is something SO empowering about giving other women job opportunities when they perhaps were overlooked in previous years and projects. Women are amazing! Heidi and I have set up collaborative environments and it is super inspiring to be around that energy. And like Heidi said – I LOVE the men that are a part of our project. They have each been handpicked as well. Each of them are hugely kind, understanding, and massively talented humans. They trust us and believe in the project. There’s no tolerance for “mansplaining” on our sets! hahahaha. 

Thanks so much Heidi and Perrie! To follow the adventures of the Avocado Toast series and follow along with production, join us on our Facebook page.

For a deeper dive into gender, try the Border2Border Entertainment documentary, Dude for a Day.

Percy Katt – Swan Song

Percy Katt dressed as Egyptian against papyrus background.
Percy Katt stands in front of a red and gray ornate wall.
Percy Katt in a still from his video SWAN SONG.

I’d like to introduce you to a friend and creative collaborator, Percy Katt.  I’ve had the pleasure of knowing Percy since we were both small town kids growing up in Saskatchewan.  As adults both living in Toronto, we reconnected working on my series Im a Stripper and Shadowlands where Percy was costume designer. 

His evolution as an artist since then has been remarkable as you’ll witness in his latest video below.  (NSFW!)

I appreciate the opportunity to share the work of my artist friends with you.  I think you’ll be amazed at the amount of work that went into Swan Song. 

Charlie David

Swan Song is a bookend to the last ten years of my creative life and a tribute to my alter ego Percy Katt. Percy transcends gender and refuses to be pidgeon-holed, this is a celebration of artistic and sexual diversity. It is meant to be jarring, overwhelming, a sensory overload of visuals and information for a generation with increasingly short attention spans. Swan Song features guest appearances and fashion creations by over twenty dynamic Canadian artists, performers and designers. 

BIO
Percy Katt’s rise to notoriety began at the age of 17 with a whirlwind haute couture modelling career in the world’s fashion capitals. As exciting as gigs with heavy hitters like Jean Paul Gaultier and Etro were,  Percy was ready to take back ownership of his image and return to Canada to reinvent himself as a chameleonic performance artist.

Some highlights from Katt’s tumultuous career include television appearances on “Shadowlands”, “I’m A Stripper”, “Who Lives Here?” and “Style by Jury”. His art has been featured in magazine spreads including OUT and The Advocate, coffee table books, the solo exhibition “The 9 Lives of Percy Katt” in Sofia, Bulgaria and in burlesque/performance art shows and academic lectures across North America. Percy Katt has been the recipient of several prestigious design awards including GRAPHIS and he has had the honor of sharing the stage with the iconic Dita Von Teese.    

 // percykatt.com  // Instagram @percykattofficial